TEMO | Global design for perfume

TEMO

Global Branding Perfume Project

Visual identity project for a perfume brand, entitled TEMO, inspired by Chinese mortise and tenon joint,

including logo, packaging, posters and a global marketing campaign.

7 perfume odours, each symbolises a flower, all the flowers remind us of China.

The central design comcept was to convey the atmosphere of chinese poetry.

The font Gill Sans for logo, because its simple typeface, with straight lines, the M is slight different.

The packaging

Created by using the feature of Chinese mortise and tenon joint,

and the patterns of the packaging are inspired by ancient Chinese windows.

The packaging has 3 levels.

To open the packaging you have to move the cover towards ourself,

because it is the same hand movement when we smell perfume.

Press release

In order to present the feature of perfume,

I used two elegant fonts, typeface Kaiti for Chinese textes and typeface Adobe Garammond Pro for french textes.

I deconstructed the Chinese characters who symbolize flower in keeping with the feature of a Chinese mortise and tenon joint.

Then I added the French textes to the Chinese character.